Small businesses around Wagga often rely on local support and operate on a regional level, rather than on a national level. For this reason, local SEO in Wagga is vitally important.
Whilst search engine optimisation usually focuses on being found all across the web, local SEO in Wagga and other regions, focuses more on ranking in local searches. This strategy is based on promoting your products, brand and services to customers and leads from your region. For bricks-and-mortar or service based businesses that only operate locally, it’s often the best area of search optimisation to focus on.
Optimising your local SEO in Wagga can result in increased visitors to your website, leads, clicks and conversions and is often a much better use of your resources than trying to go up against national businesses with more money to spend. To counter competitive and financial advantage that large organisation have when it comes to regularly optimising for keywords and rely on brand awareness instead of value to bring in visitors, you should concentrate on local SEO in Wagga and the tasks that go along with it.
The following are the ten most effective methods for achieving success with local SEO in Wagga.
Sign up for a GMB profile
If you want to rank higher on Google Maps and in Google Search local results, the most important thing you can do is to optimise your Google listing (aka your Business Profile). If you want to make these changes to your business profile, you will need a GMB account linked to it. Once you’ve filled out the required fields in your Google My Business dashboard, your Business Profile will appear in local search results, the Google Knowledge Panel, and Google Maps. This is one of the best things you can do for your local SEO in Wagga.
Get reviews
In addition to improving your listing, getting your customers to post positive reviews about your business will inspire more local customers to do business with you.
To encourage customers to submit reviews you should ask for review from customers after you finish a sale or send an email to encourage them to provide a review and make sure you get back to any negative feedback that is left for you.
While Google believes it’s fine to ask your customers for reviews, some communities discourage it, so keep this in mind for your local SEO in Wagga efforts.
Optimise for voice search
The use of voice search will skyrocket in the years to come. As a result, optimising for how consumers ask queries when speaking into devices rather than typing out their searches is critical.
In general, clients using voice search are more likely to utilise long-tail keywords than those using standard search. Local SEO in Wagga should therefore be adjusted to match the more conversational tone of someone speaking as a result.
Considering user intent is especially critical when optimising for voice, as these searches are typically carried out when the user is in a hurry and only has a limited amount of time to fill.
Create content based on local news stories or events
You can’t beat the power of creating content that directly addresses a local current event.
Focus on Keywords Specific to Your Area
Customers in your local area will be interested in terms that are relevant to their needs. Use keyword planning tools to narrow down your keyword searches by location to see what people are searching for in a specific area. These keywords can then be used to target your audience in your local area.
Moreover, make sure to add references to local landmarks and attractions in your writing.