Day 10: What’s your super power? 


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Who remembers Linkin Park? Yep, the epic metal music band that rocked the 90s. 

Today I discovered that they started a social movement called Music for Relief. Its powered by music professional to raise awareness for social good.

Some noteworthy projects include:
- Raising fund to re-build lives of people affected by tsunami and hurricane
- Planning over 1 million trees to help reduce global warming

I’m pretty inspired by their work. Not just because of the impact made, but because of how they cleverly used their reputation and talents to build this platform.

What special talents do you possess, which in turn can provide a unique value to the world?

#100learningdays 

Day 9: It’s not enough to be a good producer, marketing is key.

Was listening to a podcast by Steve Sammartino, the creator of the world’s first full sized lego car.

He recently published a book called ‘The Great Fragmentation’. Among other topics, he covered about the process between authors and publishers.

In the last 100 years, authors wrote the books and publishers market it.

Right now, its not enough to be a good writer. Publishers are only keen to back writers who have a huge blog or social media following, or have public speaking exposure.

The tables have turned – Authors build the market for a book, publishers edit the writing.

For current and aspiring authors, this is something to take note.

#100learningdays 

Day 8: Enjoy the moment as it is

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Spent the better part of Sunday shifting furniture to a meditation retreat center.

Moving is always tough work, didn’t make it easier that I had a sore body from dance the previous day.

In between, I managed to take some time to stroll around the compound and absorb the scenery.

While there is still more work such as unpacking to be done in the coming weeks, it was amazing to appreciate the moment as it is.

Whilst on your journey, are you taking time to enjoy the moment?

#100learningdays

 

Day 7: Consider doing sales (even if its for a while)

Most people treat ‘sales’ as a dirty word, yet they forget its the pulse of any business. 

Caught up with a guy named Andy today. We met over Twitter and he happened to be in Melbourne for a business trip. 

At 25 years old, he recently got appointed as the Asia Pacific growth manager of Hootsuite. Hootsuite is a SaaS company that does social monitoring and scheduling. Previously he has worked for Google and LinkedIn – simply a kick-ass dude.

A memorable part of conversation – He said “Bin, even if you don’t plan to be a sales rep long term, consider doing sales for a while. You get to hone communication and persuasion skills. It also forces you to understand the business model, rather than simply focusing on honing your specific trade”.

This point really hit home hard. I have dabbled in sales + business development previously, but its currently ranked rather low on my priority list.

Yet if the intention is to contribute to business growth, sales is a critical area that can’t be overlook.

Thanks for the reminder, Andy

#100learningdays

Day 6: Chair height (+posture) makes a difference

Day 6: Chair height (+posture) makes a difference

Ok, this sounds really obvious. But I only recently realised that my office chair’s height was too low. This caused me to slouch, breathing became more shallow and attention span decreased. 

Increasing the height allowed me to straighten my back, and I felt more energy coming back. 

Lesson of the day – Think about all the subtle things you can tweak to improve your productivity. 

On a side note, does anyone own a standing desk? What’s your experience like so far? 

#100learningdays

Day 5: Do it for yourself first

Day 5: Do it for yourself first, the performance will take care of itself.

Just before tonight’s comedy show, I bumped into a singing teacher. 

Interesting conversation – He told me that its not uncommon for his students take up singing to impress their boyfriend or girlfriend. 

But the best performance happens when you are singing for yourself first. 

Your energy and personality gets expressed, the audience gets enchanted, and the performance takes care of itself.

Good mentality to apply to other areas too.

Write / Speak / Draw / Dance – Do it for yourself first, the rest will take care of itself.

#100learningdays

Day 4: What’s the next obvious step? 


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Improv comedy classes has been providing a refreshing spin to my week. 

One thing I learnt is that great comedians don’t actually attempt to come up with interesting topics, they just state the obvious.

An example is a scene set in the grocery store. They don’t try to switch it abruptly to discovering a spaceship. It’s just not congruent to the story.

This can be applied to other areas of life.

Trying to bench press a hundred pounds on your first day at the gym.

Aiming to craft an award winning book on the first draft.

Or attempting to marry a girl on the first date.

The gap is simply too huge.

Instead ask – ‘What’s the next obvious step?’

#100learningdays

Day 3: Go after feedback with a club

Day 3: Go after feedback with a club 

Are you proactive enough in gathering feedback? 

Most times, your biggest supporters will not reveal your shortcomings. You have to seek the people on the fringe, perhaps even those who left. 

Today, I decided to reach out to people on an email list who recently unsubscribed. 

In a personalised email, I asked them about what triggered them to leave + the biggest pain point they are facing.

Look forward to getting some useful feedback 

For additional reading, check out: http://bokardo.com/archives/go-feedback-club/

#100LearningDays

Day 2: Entertain to Educate

Day 2: Entertain to Educate

Watch this! >> https://www.facebook.com/video.php?v=10150529982122071

I stumbled upon this video while going through the Facebook newsfeed. It’s pretty entertaining, with a safety message at the end. 

As people’s attention span decreasing due to technology, advertisers have to catch your attention within three seconds. If not their efforts are redundant.

Not surprising – In most parts of the developed world abundant with resources, attention is the real scarcity.

And that’s why Snapchat is booming…

#100LearningDays

 

6 Things I Learnt about Content Strategy – ‘Art of Money’ by GE Capital

 

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On face level, ‘Art of Money’ is a blog that covers lifestyle topics around travel and living. Dig in deeper and you will find that its actually an ingenious idea to promote a credit card service. Here were some lessons that I learnt.

1. Decision Making Journey

Its important to understand the decision making journey that your audience goes through prior to making a decision if they would purchase your product.

In this case of ‘Art of Money’, the primary decision stage seemed to be at ‘which credit card’ to choose. However, GE Capital would have to compete with major finance institutes like NAB if they engaged customers at that stage.

Therefore they decided to beat the competition by appealing to customers at a much earlier stage. The main strategy was to focus on trigger events that would result in credit card financing needed. For example writing articles that cover moving overseas, shifting house or embarking on an education stint.
2. Outbrain Strategy

Rather than only relying on your owned audience, you could showcase your content on a popular website to direct traffic to yours.

This starts by knowing who your target audience are, understand who the target audience on your prospective partner’s website are, and if this would be a fit.

From there, you can use partnerships to growth hack the size of your audience.
3. Link Content to Sales

One of the biggest objections of adopting content marketing is being able to link efforts back towards business ROI. Unlike the old-school advertising route of ‘Buy ME!’, one needs to provide useful content that educates the audience and build trust.

So how does this convert to sales?

One method is to place sales pages links within the content and context of the blog. For example, you might place this sentence at the end of an article “Keen to learn more about how to finance your education? Perhaps you might want to check out this offer [LINK].”

Another method is to use re-targeting through Facebook or Adwords. Prospects get pre-qualified when consuming specific content. Following this, you can target them with advertising across other digital mediums.

4. Strong Launch

When launching a new blog, it is important to build up momentum by pumping out more content at the start. For example if a campaign comprises of 60 blog posts, you should publish 30 blog posts at the launch and then periodically release the other 30 posts.

This demonstrates to viewers that you have more to offer on your site and they should keep coming back to your site for more content.

5. Coverage Types

There are 4 methods of segmenting your content strategy. (1) Audience: Which persona do they belong to? (2) Vertical: What type of topics are they interested in? What are their triggers to use your product? (3) Product: How can your product benefit the reader in the story scenario? (4) Which phase of the purchase cycle is your customers in?

6. Multiple Facet Process

Content marketing requires a multiple step process. It ranges from understanding the taxonomy and keywords used, to designing the content layout, to promoting to owned and paid reach, and measuring the analytics.